1400%
Social Media Growth
10,400%
Website Traffic Surge
100%
Sales Growth
Edge Cleaning Service: Social Media-Driven Transformation
Overview
Edge Cleaning Service, a family-owned cleaning company in Renton, Washington, faced minimal digital presence, low customer retention, and a pricing perception gap. To address these issues, we developed an integrated marketing strategy combining branding, CRM, content marketing, paid advertising, and direct outreach, with a special focus on social media, to elevate brand perception, boost digital visibility, and drive a steady influx of deep cleaning clients.
Objectives
- Sales Growth: Increase deep cleaning services by 71% per month (from 6 to 12 services).
- Enhanced Brand Perception: Communicate premium quality through core values: customer obsession, detailed execution, trust, and efficiency.
- Digital Expansion: Grow website traffic and, crucially, social media engagement.
- Customer Retention: Convert one-time bookings into recurring services.
Challenges
- Limited Visibility: Near-zero followers on key social channels and low website traffic.
- Retention Issues: One-time deep cleaning clients not converting into loyal customers.
- Perceived Value Gap: Potential customers viewed pricing as a barrier.
- Manual Processes: Inefficient lead nurturing due to manual customer data management.
Strategy & Execution
Branding & CRM
- Branding Kit & Personal Touch: We developed a comprehensive branding kit and produced customer testimonial videos alongside a heartfelt founder’s message to humanize the brand.
- CRM Implementation: Transitioned to segmented email and SMS campaigns for more targeted lead nurturing.
Content Marketing & SEO
- Website Redesign & Blogs: The website was optimized for user experience and SEO, and we launched engaging blog posts that detailed our cleaning processes.
Social Media Activation (Key Focus)
- Platform Specific Growth – Instagram: Grew from 60 to over 600,000 followers in one year, reaching more than 9 million accounts.
Reach of this Instagram video
@edgecleaning Here is the truth that nobody tells you about cleaning to get PRISTINE results 😉👌🏼 #cleaninghacks #deepcleaning #cleantok ♬ original sound - edgecleaningwa
Reach of this Tik Tok video
Reach of this YouTube video
Results
- Sales Growth: Deep cleaning services doubled from 6 to 12 per month.
- Website Traffic: Increased from 200 visitors and 500 page views to over 21,000 visitors and nearly 45,000 page views.
- Social Media Explosion:
- Instagram: 800,000+ followers,8M reach.
- Facebook: 600,000+ followers, 2.3M reach.
- TikTok: 200,000+ followers, 592K reach.
- YouTube: 18k+ followers.
- Enhanced Engagement: Higher email open and click-through rates, along with vibrant customer interactions across platforms.
- Local Impact: Combined digital efforts and door hanger outreach solidified our presence in the Seattle market.
- PR impact:Thanks to its social media success, Edge Cleaning services was featured on King 5 news
Key Insights & Conclusion
Consistent messaging across multiple channels—especially social media—built lasting trust and dramatically increased engagement. Our data-driven approach and ongoing optimization turned low visibility into exponential growth. By leveraging powerful video content and a cohesive omnichannel strategy, Edge Cleaning Service not only doubled its sales but also established itself as a premium, trusted brand in a competitive market.
This transformation underscores the importance of social media as a catalyst for digital growth and customer engagement, setting the stage for sustained long-term success.
Take the Leap: Start Your Content Creation Journey with Me
Ready to elevate your social media presence and unlock your full potential? Whether it’s crafting the perfect strategy, creating engaging content, or coaching you to go viral, Nalemi Media is here to guide you every step of the way.
one post at a time.