300%
Facebook Growth
150%
Instagram Growth
488%
Ad Performance Improvement
Termoservicegas
Overview
Termoservicegas is a respected Italian HVAC company specializing in heating, ventilation, and air conditioning solutions. Seeking to boost its digital presence and connect with local homeowners and businesses, the company partnered with us to develop an organic social media strategy focused on Instagram.
Objectives
- Increase brand visibility and establish Termoservicegas as an industry leader.
- Engage a broader local audience with informative and approachable content.
- Drive qualified leads and inquiries through a strengthened digital presence.
Strategy & Implementation
Organic Growth & Research
- Conducted in-depth research on HVAC industry trends, competitors, and audience interests.
- Developed tailored video scripts and content plans that combined technical expertise with customer-centric storytelling.
High-Quality Content Creation
- Produced a mix of strategize videos providing value on maintenance tips.
- Edited all content to ensure it was both technically informative and engaging, reflecting Termoservicegas’s commitment to quality.
- Trained a videographer to ensure consistent, high-caliber content production.
Consistent Posting
- Maintained a regular posting schedule with 3–4 posts per week.
Meta Ads Generation
- Designed and launched targeted Meta ad campaigns to amplify organic reach.
- Used audience segmentation to connect with homeowners and commercial clients, aligning ads with organic content for a unified strategy.
Results
- Boosted Facebook followers from 1.9K to 7.6K by deploying organic, strategically crafted videos that reached between 100K and 1M viewers, driving exceptional engagement and rapid follower growth.
- Increased Instagram followers significantly (e.g., from 800 to over 2,000in just 3 months).
- Engagement Boost: Achieved a substantial rise in engagement rates, with more likes, comments, and shares per post.
Views of this Instagram video
Results from Ads
The typical picture ads posted by Termoservicegas garnered low views and engagement. However, thanks to my strategic approach of focusing on well-structured and thoughtfully crafted video ads, we achieved remarkable results.
135 clicks – 12 likes – 0 comments
794 clicks – 148 likes – 25 comments
Conclusions
By combining in-depth research, high-quality content creation, consistent posting, and targeted Meta ad campaigns, Termoservicegas rapidly enhanced its Facebook and Instagram presence. This integrated approach not only increased brand awareness and engagement but also generated higher-quality leads, positioning Termoservicegas as a trusted HVAC provider in the Italian market.
Take the Leap: Start Your Content Creation Journey with Me
Ready to elevate your social media presence and unlock your full potential? Whether it’s crafting the perfect strategy, creating engaging content, or coaching you to go viral, Nalemi Media is here to guide you every step of the way.
one post at a time.